Since July 2019, Gruppo DigiTouch has been supporting SisalPay in defining the strategy and managing Social Media, Content and Influencer Marketing projects for the SisalPay, Bill and EasyCassa brands.
Challenge
Identify the most effective Social Media Marketing strategy for the brands SisalPay, Bill and EasyCassa, with the aim of extending and consolidating the target consumer audience, contributing to an uplift of Brand Awareness.
Activities
Social Media Management for the brands SisalPay, Bill and EasyCassa
Social Media Advertisting with objective brand awareness for SisalPay, Bill and EasyCassa
Community Management and Social Care for SisalPay, Bill and EasyCassa
Content Marketing for EasyCassa
Production of content for Bill, also through the involvement of Content Creators
Activation of Influencer Marketing projects for SisalPay and EasyCassa
Creation of ad hoc analysis dashboards (Social Analytics, Competitor and Influencer Marketing)