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Michelin

Gruppo DigiTouch collaborates with Michelin taking care of various social activities and for the creation of special projects.

Challenge

Identification of a new differentiating creative and editorial strategy and definition of a media strategy for social channels

Activities

  • Creative and editorial strategy
  • Social Media Management
  • Content Creation
  • Media Strategy
  • Special projects

FOCUS ON

Special Project

Safety Coin

1 in 4 cars does not comply with the highway code, and most of the non-conformities concern the state of health of the tires. Starting from this data-driven insight, the newsable project “Safety Coin – The first coin to test the wear of your tires” was born. It is not enough? Those who found the Safety Coin could also play with the Facebook filter in augmented reality.

Allianz Global Assistance

Grazie a una strategia di Digital Marketing a 360°, abbiamo permesso al brand di avere maggior visibilità, aumentare le conversioni e presidiare efficacemente i canali social e web anche in un periodo complesso per il settore come quello della pandemia.

Maxi Sport

The best performance, in sport as well as in digital: this is how Gruppo DigiTouch supports the Brand's e-Commerce performance with a dedicated Action Plan.

Other projects