CustomerTelecommunications

From Signals to Conversions

A project that enabled us to transform insights and data into an advanced engagement strategy, creating more relevant communication experiences aligned with the expectations of new generations.

Challenge

Standing out in the highly competitive mobile telecommunications market by engaging Gen Z and Millennials through an authentic brand voice and highly granular audience targeting.

Solution

Digitouch developed an integrated Creativity and Media strategy: from the branded platform and TV commercials to audience profiling through Zeotap and activation on Meta using lookalike audiences and audience expansion strategies.

Used Technologies

Zeotap CDP

Meta Ads

Adobe Creative Suite

Generative AI

Tokio Studio (virtual set)

Google Ads

We are excited to continue our partnership, supporting the brand’s journey toward greater visibility and stronger positioning among its target audience. A project that puts our creativity at the service of business goals.

Alessio Angiolillo

Vice President · Digitouch Marketing

Customer Understanding

Through a user-centric approach, we transformed the B2B digital experience into a more consistent, evolving ecosystem capable of supporting business growth.

Consideration and engagement to create loyalty

We developed loyalty initiatives designed to strengthen the relationship between brands and consumers, creating value throughout the entire customer journey through relevan...

Looking for a full-funnel strategy that combines content and data?

Let’s talk—tell us about your brand.