CustomerEnergy & Utilities

Consideration and engagement to create loyalty

We developed loyalty initiatives designed to strengthen the relationship between brands and consumers, creating value throughout the entire customer journey through relevant and consistent experiences.

Challenge

Creating loyalty programs and promotional campaigns that feel simple and seamless for consumers, while requiring flawless administrative, legal and field management behind the scenes.

Solution

Digitouch is the end-to-end partner for promotional campaigns and omnichannel activations: from the administrative and legal management of contests to phygital field marketing activities across retail locations.

Used Technologies

Prize Competition Management System

CRM

Interactive Tablets

Real-time Reporting

Modular Set-ups

Promotional campaigns require every component to work seamlessly. Digitouch supports brands behind the scenes with a critical role, ensuring the administrative and legal robustness needed to deliver customer benefits with complete security and transparency.

Alessio Angiolillo

Vice President Digitouch Customer

Customer Understanding

Through a user-centric approach, we transformed the B2B digital experience into a more consistent, evolving ecosystem capable of supporting business growth.

From Signals to Conversions

A project that enabled us to transform insights and data into an advanced engagement strategy, creating more relevant communication experiences aligned with the expectation...

Looking to launch a loyalty program or promotional campaign?

From administrative governance to field marketing, let’s discuss how we can support you.