Wolters Kluwer
With an integrated digital marketing strategy, Gruppo DigiTouch supports the global market leader for tools and information created specifically for the professional world.
Challenge
Centralization and management of digital investments for brand brands at an international level, with the aim of:
- Activate a multinational action plan to strengthen the relationship between the various markets and create strategic synergies.
- Increase advertising coverage on Google and LinkedIn.
- Optimize and rationalize the tracking system of the individual countries.
Activities
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Implementation of a Digital Marketing project with media, tracking and data analysis activities.
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Development of a dashboard to track and monitor the results of each campaign, both globally and locally.
